Seasonal Pinning Strategies: What to Share Each Month for Maximum Engagement
Pinterest’s seasonality business: its users are forward planners, looking for inspiration and ideas for future events, holidays, and seasonal happenings. Where do you position your creations and business? There must be a cohesive pinning strategy in accordance with what is important in each month. This guide will break down what to share on Pinterest each month in order to keep your content relevant, timely, and engaging.
Understanding seasonality
The reason why seasonal contents go so well is because of the fact that they match the needs and aspirations of users at specific times of the year. Be it holiday shopping lists or summer vacation ideas, such seasonal pins mostly are able to elicit higher engagement as they provide solutions at just that right time.
One way to position yourself as a source of inspiration and ideas is to post content that presages what your user will search for, the trick being in timing and knowing what works month-to-month.
January: New Beginnings and Organization
January is all about new beginnings. The users are in goal-set mode, organizing their lives, and acquiring healthier habits. Content related to these areas tends to work well.
What to Pin in January:
- Fitness and Wellness Ideas: Workouts, healthy recipes, and mental well-being practices.
- Organization Hacks: Decluttering your home, budget planners, and productivity tools.
- Winter Ideas: Indoor crafts, snow-day games, and cozy recipes.
February: Love and Self-Care
February is Valentine’s Day with a theme of love, connections, and self-care. This means romantic content will likely receive many more pins; however, don’t forget to also pin ideas related to the celebrations of friendships or solo indulgences.
What to Pin in February:
- Valentine’s Day Ideas: DIY presents, dinner recipes for a romantic evening in, and date night inspirations.
- Self-Care Tips: Skincare routines, relaxing rituals, and mindfulness practices.
- Winter Decor and Crafts: Cozy ideas for home decor and late-winter DIY projects.
Spring Awakening – March
With the first hints of spring, fresh inspiration blooms for renewing the home and lifestyle. Get in the mood for renewal during this productive month.
What to Pin in March:
- Spring Cleaning Guides: Step-by-step checklists for decluttering and cleaning.
- Gardening Tips: Ideas for beginners, container gardening, and seasonal flowers. This month or season will showcase your bright and light dishes with featured spring vegetables.
April: Easter and Outdoor Fun
April is the month of Easter and a time when outdoor activities are really in full swing. The users want ideas that reflect the spirit of spring.
What to Pin in April:
- Easter Content: Egg-decorating tips, themed recipes, and festive crafts.
- Outdoor Projects: DIY patio renovation and garden decoration ideas.
- Family Activities: Picnics, hiking, outdoor games, and activities to enjoy with kids.
May: Celebrations and Early Summer
May is a month for celebrations as Mother’s Day and graduations take center stage. Users also begin preparing for the warmer days of summer.
What to Pin in May:
- Mother’s Day Gifts: Unique and heartfelt ideas for any budget.
- Graduation Party Inspiration: Themes, decor, and food ideas.
- Summer Prep: Vacation planning tips and outdoor entertaining ideas.
June: Summer Kicks Off
June is when summer officially begins, and Pinterest enthusiasts begin turning their attention to travel, outdoor pursuits, and the entertainment that can be held outdoors.
What to Pin in June:
- Vacation Ideas: Road trip and beach destinations, including how to pack for such excursions.
- Outdoor Recipes: Perfect foods for the BBQ and picnic.
- Summer Crafts: Handmade projects suitable for kids and adults alike.
July: Festivities and Mid-Summer Fun
With summer at its peak comes holiday celebrations, like the Fourth of July in the U.S., and a big focus on living outside.
What to Pin in August:
- Holiday Inspiration: Safety tips on fireworks, patriotic recipes, and patriotic party decorations.
- Beachy Keen: Packing lists, sand-friendly games, and guide-rationals on swimwear.
- Outdoor Living: How to remodel your backyard, gardening, and evening summer decor.
September: Back-to-School and Labor Day
As summer fades into yesterdays, Pinterest enthusiasts begin making preparations for the return to school and hugging those last days of fun.
What to Pin in August:
- School Prep: Lunchbox ideas, homework organization, and morning routines.
- Late Summer Recipes: Grilled dishes, salads, and seasonal desserts.
- Transition Decor: Tips for shifting from summer into fall aesthetics.
September: Cozy Beginnings
Just as the fall season rolls in, the Pinterest game really gets a new wave of users looking for cozy, nostalgic, and autumnal vibes.
What to Pin in September
- Fall Decor: Pumpkin-themed ideas, wreaths, and warm tones.
- Comfort Food: Soups, stews, and baked goods.
- Autumn Crafts: DIY projects using leaves and pinecones as natural materials.
October Halloween and Autumn Vibes
October is all about Halloween, but do not forget the more general fall content, which remains on-trend throughout the month.
What to Pin in October:
- Halloween Ideas: Costumes, parties, and spooky decor.
- Fall Foods: Apple- and pumpkin-based recipes.
- Seasonal Style: Cozy sweaters, boots, and layering inspiration.
November: Gratitude and Cheer
Thanksgiving consumes November, but it’s also the time when users start thinking about Christmas and other winter holidays.
What to Pin in November:
- Holiday Planning: Gift guides, recipes, and decor inspiration.
- Thanksgiving Prep: Meal ideas, table settings, and gratitude activities.
- Winter Decorating: Initial inspiration for holiday decorating and snuggling up.
December: Festivals and Review
In December, many are celebrating and reflecting, searching for everything under the Christmas tree to New Year’s resolutions.
What to Pin in December:
- Holiday Wonder: Gifts, wrapping, and making for the holidays, including Christmas crafts and festive food.
- New Year’s Eve: Party ideas, or maybe it’s time to make resolutions and start setting goals.
- Winter Cozy: Comfort food recipes and ways to keep oneself entertained on those snow days.
Success Tips
Seasonal content planning can be achieved by getting a step ahead of the game, as many Pinterest users are planners and want ideas weeks or even months before hand. Use analytics to track the trends from years past and build out a calendar for success in the future.
Focus on making visuals high-quality enough to evoke the emotions of the season; pair those with clear and concise descriptions using seasonal keywords to boost discoverability.
The idea is always to maintain consistency across seasons, getting your content in sync with the ever-present seasonal trends. You ensure that you can maximize engagement with your Pinterest audience across the year, and a good seasonal strategy execution ensures your pins are shared, seen, and spread, leading to growth and increased visibility for your brand.
