How to Refresh Your Old Content with Seasonal Themes on Pinterest

This strategy revives the old content using themes for the relevant seasons on Pinterest and enables giving your old pins a new lease on life, reaching the maximum audience.

You don’t have to constantly create new content because the updating of your tested material with a fresh, relevant twist makes you relevant while you save time and energy.

Seasonal themes can highly increase the engagement of your old pins while keeping them aligned with the current trends and interests of the users.

Here’s how you can refresh your old Pinterest content, easily make it relevant to seasonal audiences, and garner the maximum possible impact.

It’s very important to understand the power of relevance to the seasons.

Seasonal users: Pinterest users tend to be highly seasonal, which means they change interests every season. Their pinned contents also exhibit seasonal variation during the seasons of the year. Whatever is in motion during a particular season is usually something users get extremely interested in. For example, users may be interested in summer travel ideas during summer, fall decor inspiration during fall, or winter holiday recipes during winter. This, therefore, means that even refill your seasonal timeliness to old content by coming up with seasonal themes, placing yourself as the go-to timely inspiration, and pulling in more clicks, saves, and engagements.

Refreshing your content not only refreshes its beauty but also lets Pinterest’s algorithm restart the re-ranking of your pins. In this way, it may come into enhanced visibility in search results.

Deciding Which Content to Refresh

This will entail auditing existing content on Pinterest. Find pins that once spurred spikes in engagement that have since leveled out. Evergreen-themed pins or those that can easily twist into a seasonal spin are refreshingly easy.

For example, a piece of general recipe advice could be turned into a “Cozy Winter Dinner Idea” or “Fresh Summer Salad.” Similarly, a home decor piece could become “Spring Cleaning Hacks” or “Tips for Festive Holiday Decoration.” Find content that can be used somewhat organically in the context of the season but is not losing the intent that it was originally written for.

Applying Seasonal Twinkle to Pin Designs

For Pinterest, visual appeal is very key, and something as simple as a new design can make all the difference. Go through and refresh your pin images to fit into the definition of what looks of seasonality are like today. Seasonal colors, patterns, and imagery will all help carry that theme over in the right mood.

If you are refreshing the pin for winter, you may use snowflakes, warm textures, or other seasonal holiday-themed decorations. For spring, you could use pastel colors and floral designs. Be sure your updated pin design is cohesive and finished but communicates its seasonality.

Another fabulous way to add emphasis around the renewed theme is with a new seasonal text overlay. Using an example from the earlier generic version “5 Tips for a Better Morning”, it might evolve into “5 Tips for Cozy Winter Mornings” or “Spring Morning Routines to Energize Your Day.”

Refreshing Descriptions of Seasonal Keywords

Keywords bring a lot of discoverability to your pins. That applies to seasonal keywords as well. Update your pin descriptions to include phrases that fit in line with seasonal searches. This will boost the relevance of the pin and help it appear in seasonal search results.

For example, if you’re updating a fitness pin for the summer, then the search words “beach body workout,” “summer fitness routine,” or “outdoor exercises” would be relevant. Again, a DIY craft pin can be updated with terms like “Halloween crafts,” “Christmas ornaments,” or “Valentine’s Day gifts.”

Descriptions should appear organic and interesting. Present the seasonal benefits your content can provide and include the keywords in a natural flow.

Seasonal Keywords

Refreshing old content is not just about visual appeal and keyword usage. It is about bringing the core message in line with the requirements of seasonal users. Try to re-interpret your older content to suit the needs of a season.

For example, a general productivity list could be refreshed for “New Year’s Resolutions” in January or “Back-to-School Organization” in late summer. A travel pin might refresh its content to “Romantic Winter Getaways” or “Family-Friendly Summer Destinations.” In all cases, you put new context on your content making it more relevant and engaging to actively searching users for seasonal ideas.

Keeping an Eye on Performance and Refining

Refreshing older content and then monitoring its performance is something that helps you understand the keywords in your old content. And whether the revamped content will have a better performance.

Pinterest Analytics tracks impressions, saves, and clicks. Compare the metrics to the original performance for that pin to assess the impact of your seasonal updates.

If some seasonal refreshes really take off well, replicate the strategy to other contents. Conversely, if a refreshed version doesn’t perform well, look into what might be the reason—be it in designing or keywords or time posted—and fix it. The time spent on optimizing through constant renewal is the key to doing seasonal refreshes on Pinterest very well.
The Power of Timing on Seasonal Refreshes

Timing is everything in terms of seasonal content. Many Pinterest users are planners, researching ideas weeks or even months before a given season. Holiday pins, for example, tend to begin building up in October. Spring cleaning happens in February or March.

Therefore, planning his content refreshes well ahead of a season is in the best interest of somebody wanting to make use of this behavior. Pins should be updated at least 6-8 weeks before any season or event one is targeting so that they go live and become visible to the user starting their searches.

Conclusion

Refreshing your previous content on Pinterest with seasonal themes to keep up with the season and staying involved all year round is smart and very efficient. In doing so, you renew old pins by having the visuals, keywords, and messaging resonate with the seasonal trends of present times.

This strategy will maximize the life span of your content as well as make you a source of timely inspiration, increasing the chances of people saving and sharing your pins. Refresh your old content today and watch your Pinterest presence grow with every season.