From Holidays to Trends: Crafting the Perfect Seasonal Pinterest Board

Pinterest is one of the creative outlets where users find ideas, discover inspiration, and plan for the future, and the importance of seasonal boards cuts across these roles. Whether you are a business or a blogger who wants to get closer to your audience, creating a seasonal Pinterest board will help boost engagement, increase visibility, and, ultimately, traffic.

When these boards align with holiday and seasonally relevant topics, they give you a chance to capture the timely interests of the users of Pinterest. From festive holiday decorations to seasonal recipes, fashion trends, and much more, the crafting of a successful seasonal Pinterest board is a delicate balance of creativity, strategy, and knowledge of what resonates with your audience at different times of the year.

What are Seasonal Pinterest Boards?

A seasonal board consists of contents associated with a specific time of the year, events, or holidays. While major boards could be dedicated to those grand holidays such as Christmas, Halloween, or Thanksgiving, your boards can represent larger themes, such as spring cleaning, summer adventures, and winter coziness.

The best way to create a winning seasonal board is when you ensure that you are publishing content that is timely, relevant, and speaks to people’s current interests. As you pin with DIY gift ideas during holidays or your go-to summer recipes, seasonal boards do keep you trend and attract users looking for seasonal inspiration.

The Power of Seasonal Pinterest Boards

This is where the seasonal Pinterest boards are the way they tap into the cyclical nature of how people use Pinterest. Each season brings with it a set of expectations and needs that users on Pinterest strive to fulfill. Most people use Pinterest for ideas on decorations, gift guides, and DIY projects during pre-holiday seasons like Christmas or Easter. With the changing seasons comes the changing types of content users want to see. You can now capitalize on this as an excellent opportunity to prepare seasonal boards that relate to this specific demand.

You can capitalize on those high-traffic periods when people are actually looking for inspiration by creating holiday-specific boards and seasonal trend boards. It’s particularly good for businesses and bloggers looking to stay top-of-mind and visible during peak times. Seasonal boards also offer an evergreen advantage: content that will repin or repurpose across seasons keeps the engagement flowing throughout the year.

Choose Relevant Seasonal Themes

First, you’ll need a theme in which to create that perfect seasonal Pinterest board. Holidays are an obvious place to begin, and boards centered around Christmas, Halloween, Valentine’s Day, and other celebrations perform particularly well. But you shouldn’t stop there. Consider the more generalized seasonal changes that might drive activity on Pinterest.

Spring brings renewal and is closely associated with cleaning, gardening, and fresh starts. You can make a board of springtime ideas for organizing or decorating the outside. Then, you have summer- all fun, traveling, and resting.

Pins like summer vacation inspiration, beach must-haves, or refreshing recipes would be great. This would be amazing for fall-prep time when people might want to get all cozy, pumpkin-versed, and almost hoping Halloween is next door.

A seasonal fall Pinterest board could feature recipes, activities for outdoors during the fall season, or even DIY Halloween decorations. Winter time can be associated with holidays, but is also the season for winter skin care, cozy indoor activities, and ideas for New Year’s resolutions. By tailoring your boards to include the definition of each season, you position yourself as relevant to what users are searching for.

Curating content to be engaging

Once you’ve established seasonal themes for your boards, it’s time to get down to the fun stuff-curation. It’s your goal to produce a board that is not only visually appealing but also full of useful and engaging information.

Here is where you choose high-quality images visually representing the season. Whether it’s colorful holiday décor, wonderful seasonal recipes, or warm fall fashion, your images need to capture the spirit of the season.

People are attracted to certain moods that are evoked from a specific visual image, and for this reason, your images should be crisp and clear, reflecting the feeling of the time of year.

Besides photogenic pins, the content you insert in your seasonal boards should be diverse. You might have only one seasonal board if you have all your boards.

Then you can combine your boards to have a mix in one like travel places to visit during summer, BBQ recipes, and fun activities to do outside.

Then you have differentiated the board into subcategories such as “summer recipes,” “outdoor activities,” and “summer fashion.” This could help other users go through the entire content and search for exactly what they need.

You also want to make sure the content you’re pinning is current. So, if you’re making a holiday board, start pinning early, but update it with fresh ideas as the season unfolds. Here’s a Christmas board that may start out focusing on ideas for making your gifts but shifts toward last-minute gift guides as the holiday draws near. It keeps your board dynamic and interesting all through the season.

Consistency and Updates

A successful seasonal Pinterest board is not a one-time pinning session. Consistency is the word here because that’s what will keep your board active and engaging. Although you might do it once, you have to keep adding new content regularly, even as the season progresses.

The way you can then illustrate this is by showing how you would pin general ideas for holiday decor at the beginning of the season, but right before the date, you begin pinning more last-minute tips on recipes or gift suggestions. The concept is that it keeps your board fresh with the newness of your content while continuing to interest users who might be looking for different aspects of the season.

Another way of keeping your boards consistent is by updating them with the seasons and keeping track of the trends that come with each one.

If you notice that a trend regarding Christmas decorations is on the rise or that a certain Thanksgiving recipe is all the buzz in conversation, pin it to your board. This will give you a chance for more views from search results and puts it at an advantage where being seen is concerned.

Engaging With Your Followers

However, Pinterest is a social platform and needs engagement for that successful growing presence.

Perhaps you may have some seasonal goodies to create and share easily, but don’t forget to engage with the users by repinning who share your content. Respond to the comments; thank users for repinning your pins; and of course, engage other users on Pinterest by repinning their content.

That creates a sense of community and encourages users to return to your boards and then to your profiles for future seasonal inspiration.

Make sure your seasonal boards are discoverable, too, by including relevant keywords in your board descriptions; the more specific and relevant, the easier it will be for users to find your board.

Ensure that your descriptions will read well; so use seasonal words that will resonate with your audience, like “holiday decor,” “fall fashion,” “summer travel,” or “winter skincare.” The idea is to keep it as searchable and accessible as possible.

Promotion and Cooperation

To make your seasonal Pinterest boards a success, promote them beyond Pinterest. Share your boards on other social media platforms, your blog, or via email newsletters. If you have a website, be sure to link to your Pinterest boards to drive traffic and get others to follow and comment on the seasonal activity of your boards. Joining group boards can expose your seasonal boards to a wider audience and increase your visibility and engagement.

You can also partner with other Pinterest users or brands to boost your seasonal boards. You can partner with other pinners, perhaps as content sharers, or create a shared board to which you invite multiple contributors to add seasonal pins. That way, you will grow your following while building intensely diverse, deeply engaging seasonal boards that appeal to a multitude of different Pinterest users.

Conclusion

Creating the right seasonal Pinterest boards involves all the feels of each season: interesting, relevant content for your audience. With a proper selection of seasonal themes and pins, you will be able to create a standpoint that increases visitors and continues sending traffic and engagement. Meanwhile, all seasonal boards are ongoing projects requiring regular updating and interaction with your audience. Seasonal Pinterest boards are sure to come alive if you stay on top of trends, keep boards fresh, and engage with users to bring customers back year after year.